BEER BARREL LIQUOR BP Call (715) 258-6885
Beer Barrel Liquor Store and the BP shop, 1070 W Fulton St, Waupaca

Waupaca, WI · Open 7 days

Waupaca's Home for Bourbon & Craft Beer

Your stop for cold beer, liquor & wine, BP gas, bait, ice, propane and everyday essentials. Open 7 days a week, all year round.

Hours
6 AM – 10 PM daily
Liquor 6:30 AM – 9 PM · Holidays till 9 PM
Visit
1070 W Fulton St
Waupaca, WI 54981
Open 6 AM – 10 PM
☎ Call (715) 258-6885 ➤ Get directions
The best selection in Waupaca

The Liquor Store

Rare and hard-to-find bottles you won't see everywhere, plus the everyday favorites. Looking for something special? Ask us and we'll help you find it.

BourbonRare and allocated picks
ScotchSingle malts and blends
TequilaBlanco, reposado, añejo
RumLight, dark and spiced
VodkaBig brands and craft
RTD CocktailsReady-to-drink cans
Wisconsin WineFrom local wineries
Craft BeerBig selection, local and beyond
Rare find · Imported in Waupaca

Wine of the Sea

Wine aged underwater, about 100 feet below the Adriatic Sea for one to two years. The bottles come up covered in coral, and the cool, dark sea gives the wine its own character.

  • Imported by BZ Consortium, right here in Waupaca
  • We were the first store in Wisconsin to carry it
  • It started here in Wisconsin and is now sold nationwide. Ask us which bottles are in stock.

Liquor sales 6:30 AM – 9 PM daily. Must be 21+ with valid ID.

In the store

More than a gas station. Here's what you can take care of in one stop.

Beer, Liquor & Wine

Cold beer cases, spirits, wine and seltzers. Big selection, fair prices.

BP Gas

Regular, premium and diesel at the pump, open from 6 AM.

DMV Plate Stickers

Renew your license plate sticker here in about 5 minutes. No long lines like at the DMV office. Just ask at the counter.

Quick & easy

Bill Payment

Pay gas, electric, phone, cable, credit card, insurance and more. Over 1,200 billers accepted. Cash only.

Sip N Play Game Room

Relax in our game room in the corner of the liquor store. 21+ only.

Snacks & Drinks

Pop, energy drinks, chips, candy, motor oil, lighters and grab-and-go essentials.

Lake, Hunting & Home

Heading to the lake, the woods or just home for the winter? Grab it on the way.

All year

  • Fishing Bait & WormsLive bait and nightcrawlers
  • Bagged & Block IceCubed ice and long-lasting block ice
  • Propane TanksNew cylinders or quick exchange
  • Firewood BundlesCampfire, cabin or fireplace
  • Deer CornFrom a local farm, by the bag
  • Water Softener SaltSoftener salt bags

Seasonal

  • Snow & Ice SaltIce melt for driveways and steps

Ways to pay & save

We accept

CashDebit cardsVisaMastercardAmerican ExpressDiscoverbp rewards VisaearnifyPick 'n Save fuel points

Bill payment is cash only.

Save with earnify

Join earnify, bp's free rewards app, and save every time you fill up here.

  • 5¢ off every gallon, every time
  • 2 points per $1 on snacks, drinks and in-store items
  • 1 point per $1 on fuel
  • 200 points = $2 off in the store, or an extra 5¢ off per gallon
  • 250 bonus points when you sign up

Paying cash? Enter your phone number at the pinpad to earn points.

Pick 'n Save fuel points

Use your Pick 'n Save or Mariano's grocery fuel points at our pumps. Swipe your rewards card or enter your phone number.

bp rewards Visa

Earn points on fuel and in-store purchases. Swipe it with earnify to stack your savings.

CURRENT CARD OFFER

New cardholders get 30¢ off per gallon for the first 60 days, then 15¢ off per gallon at bp. Plus 5x points on non-fuel purchases at bp, 3x on groceries and dining, and 1x on everything else.

Offer is from bp and the card issuer, subject to credit approval, and may change or expire without notice.

All rewards, discounts and offers are set by bp and its partners and may change or expire without notice. Offers last checked October 25, 2026. See bp.com/earnify for the latest.

Visit us

Hours

Store & gas6 AM – 10 PM daily
Liquor sales6:30 AM – 9 PM daily
HolidaysOpen, close at 9 PM
1070 W Fulton St
Waupaca, WI 54981

On West Fulton Street in Waupaca. Easy in, easy out.

Open in Maps

Questions?

Call (715) 258-6885. We're happy to check if we have your favorite in stock.

Open 7 days · 6 AM – 10 PMCall (715) 258-6885